Facebook + HTML5 = Anti-Apple?

Maybe I’m behind on my tech news reading, but what’s all this hubbub about Facebook’s HTML5 initiative being anti-Apple? Isn’t it Apple that has so vehemently given Adobe Flash the big ol’ virtual middle finger in favor of HTML5 apps?

Again I say, I’m probably just behind on my tech reading. If someone would like to throw me a bone and link a resource that explains the Facebook v. Apple theory, I’ll give it a look. I don’t feel like searching Google myself because it just seems like an absurd concept and I would rather waste my effort on this blog post.

A Good Message Getting Corrupted

I saw the following being shared on Facebook:

Pictured is a young physician by the name of Dr. Roger Starner Jones. His short two-paragraph letter to the White House accurately puts the blame on a “Culture Crisis” instead of a “Health Care Crisis”..

It’s worth a quick read:

Dear Mr. President:
During my shift in the Emergency Room last night, I had the pleasure of evaluating a patient whose smile revealed an expensive shiny gold tooth, whose body was adorned with a wide assortment of elaborate and costly tattoos, who wore a very expensive brand of tennis shoes and who chatted on a new cellular telephone equipped with a popular R&B ringtone.

While glancing over her patient chart, I happened to notice that her payer status was listed as “Medicaid”! During my examination of her, the patient informed me that she smokes more than one pack of cigarettes every day, eats only at fast-food take-outs, and somehow still has money to buy pretzels and beer. And, you and our Congress expect me to pay for this woman’s health care? I contend that our nation’s “health care crisis” is not the result of a shortage of quality hospitals, doctors or nurses. Rather, it is the result of a “crisis of culture” a culture in which it is perfectly acceptable to spend money on luxuries and vices while refusing to take care of one’s self or, heaven forbid, purchase health insurance. It is a culture based in the irresponsible credo that “I can do whatever I want to because someone else will always take care of me”. Once you fix this “culture crisis” that rewards irresponsibility and dependency, you’ll be amazed at how quickly our nation’s health care difficulties will disappear.

Respectfully,
ROGER STARNER JONES, MD

If you agree…pass it on.

RULE NUMBER ONE: Anything that says “if you agree, pass this on” is a SCAM.

This time, however, it’s not as much of a scam as it is an exaggeration. It looks like this story is becoming increasingly exaggerated to drive home the message, but I certainly agree with the basic idea of our culture’s fundamental flaw. It reminds me of a speech that I cannot for the life of me remember now, talking about how our nation doesn’t have an economic deficit, we actually have a moral deficit. (Can anyone PLEASE jog my memory on that? It’s driving me crazy!)

Snopes has published the original letter as it appeared in a Mississippi newspaper. It is not addressed to the President. There is also a response letter from another reader which is worth skimming – in summary it says that the country as a whole needs to stop listening to the politicians and “news” on TV and start getting familiar with the actual text of the bills going through Congress. Amen.

Social Media Advice – Direct Sales Pitch

Dear Client,

If you want to make a post to Facebook, Twitter, and/or LinkedIn, please consider revising the two major flaws in your message: (1) It’s way too long by social media standards, and (2) It’s nothing more than a direct sales pitch. If this kind of message was going to succeed, then why do people nowadays skip all the commercials on their TiVo?

You can post a long message if you keep it entertaining, and you can make a direct sales pitch if you keep it very short. But as long as users get to pick & choose what they look at and skip all the rest, any blatant marketing advertisement longer than a simple catch phrase will fail to generate any buzz.

[this blog entry was not recovered in full after the Fowlertown blog crash of 2011]

Facebook Fan Pages Being Misused

“I <3 SLEEP”

The above is an incorrect title of a Facebook Fan Page. There are hundreds of examples of misnamed Fan Pages, this is just one example.

Just look at how Facebook worded the process: “Become a fan.” Put that in a sentence with your Fan Page title:

“Become a fan of [insert Fan Page title here].”
“Daniel Fowler became a fan of [insert Fan Page title here].”

If your Fan Page title does not sound right in these two statements, it is wrong. Unless “I <3 SLEEP” is the name of a t-shirt business or an underground TV show, then “I <3 SLEEP” should be a Group, NOT a Fan Page.

Fan Pages are designed to be for organizations, bands, celebrities, activities, etc. In a word… nouns. When you start titling a Fan Page as a full statement or verbs or anything that isn’t a noun… you should be creating a Facebook Group, not a Fan Page.

Please stop naming your Fan Pages incorrectly. And stop joining incorrectly named Fan Pages. Let’s defeat this epidemic of amateur content.

Facebook Fan Page Fraud

OK, so it’s not fraud EXACTLY… but it’s darn close and it is the single most aggravating thing in the [Facebook] world to me. Fraudulent representation of Fan Pages.

Chick-fil-A has an official Fan Page on Facebook. They advertise it on their website, so you know it’s legit.

Look at their fan count. As of this being written, 582,871 people have become fans of Chick-fil-A. Is that all? Apparently, yes. Actually, no. There is another Fan Page claiming the same title, just with the “F” being capitalized [incorrectly]. This page has an additional 405,618 fans at the time this article is being written. That is a combined total of 988,489 fans of Chick-fil-A. Account for Facebook users that are probably fans of both pages (why would you do that?!), and Chick-fil-A should still have well over 800,00 fans.

Now… Facebook has in place the option to report fan pages. One of the valid reasons for reporting, as listed in the dropdown menu of choices, is “Fake page.” I urge everyone reading this to go to the fake page, report it as such, remove your fan status, and become a fan of the real page. If you love Chick-fil-A, you’ll do this. Benefit from coupon giveaways, store opening announcements, and avoid the lame status updates from the fake page like this one: “Chick-Fil-A wants to wish everyone a HAPPY DAY!” posted May 12 at 8:18pm. GAG.

Intro to Social Media Strategy

Many organizations simply ignore the proper ways of interacting before they introduce their brand to social media. They are quick to jump in because it’s trendy and popular, but just having accounts on various popular sites does not guarantee a positive return. In fact, Twitter can harm as easily as it can help if you’re not properly prepared.

The most common mistake of new Twitterers is letting their account become stale after only a few days. Ideally, you’ll want to “tweet” at least two-three times a day so that each time someone looks at your page, there is something new for them to see. Often I see pages from institutions that only update once a week or perhaps haven’t updated in over a month. Rarely do I give them the benefit of a doubt that “well maybe they’re just busy lately. I’ll check back next week.” This is common behavior for social users: if it isn’t appealing the first time, they don’t come back a second.

Another frequent mistake from organizations is that they use Twitter only to post events and announcements. While this is acceptable if you have a large following (which means that people are already interested in what you are doing and can therefore get away with it), it is not an effective strategy for gaining followers initially (going back to the significance of the first impression).

I have recommended to my team here in web services to tweet at least twice a day. Additionally, we all have separate personal accounts that we use frequently to keep focused on the true purpose of Twitter: interaction. On Terry College’s official Twitter (@TerryCollege), we try to keep the verbiage casual and social. We only announce a few events each week, and we offer several direct, personalized messages to individual followers (students and alumni, mostly) that keep the friendly interactions rolling.

We have not even advertised our own Twitter/Facebook/YouTube accounts on the website yet because we’re still tweaking and synchronizing our brand’s personality on each. We have been now since late last year.